Every day were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will – Bill Gates

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency – Bill Gates

Whether it’s Google or Apple or free software, we’ve got some fantastic competitors and it keeps us on our toes – Bill Gates

I think it’s fair to say that personal computers have become the most empowering tool we’ve ever created. They’re tools of communication, they’re tools of creativity, and they can be shaped by their user – Bill Gates

People always fear change. People feared electricity when it was invented, didn’t they? – Bill Gates

If geek means you’re willing to study things, and if you think science and engineering matter, I plead guilty. If your culture doesn’t like geeks, you are in real trouble – Bill Gates