Marketing Mix

I’d developed the concept over time as a practitioner back in my General Electric and International Paper days, and I’d been teaching the 4C’s to my students at the University of Carolina at Chapel Hill since I’d been appointed to the chair professorship in 1986 as well as expounding on it in executive education programs and consulting work I was doing in the U.S. and Europe during that same time. I was also writing a column for the leading trade magazine “Advertising Age” for a few years and I first wrote about the 4C’s for publication in one of those columns, sometime in the year 1990. – Robert F. Lauterborn

Posted in My Favorite Quotes
Malala Yousafzai


Born : 12 July 1997
Occupation Student, Humanitarian, Blogger
Nationality:Pakistani.
Website: Malala.org
John F Kennedy


Born : May 29, 1917
Died : November 22, 1963 (aged 46)
Occupation Politician, Navy
Nationality: American.
Arnold


Born : July 30, 1947
Occupation Actor | Businessman | Investor | Author, Former Professional Body Builder and Politician.
Nationality: American.
Website: schwarzenegger.com
Bill Gates


Born : October 28, 1955
Occupation Technology Advisor of Microsoft | Co-Chair of the Bill & Melinda Gates Foundation | CEO of Cascade Investment | Chairman of Corbis
Nationality: American.
Website: gatesnotes.com
Last Update : 21 April 2016, ::: Malala Yousafzai

Famous Authors
Advertisement
for Ads Contact : advt@worldquotes.in